Current CNN has lost their special standing as the honest news broker. What appeal do they have over the masses of news content providers/commentariat at this stage?
Paywalls work when you offer content not easily available everywhere else. NY Times or WSJ come to mind.
CNN in my opinion has no special content. It's just one of tens of national news sites, full of weird ad spam below the fold. I don't see this working well for them, but I've been wrong before.
I suspect that this will not increase their long-term viewership or revenue.
That might be a positive.
I think paywalls have generally increased revenue when tried in the past although I don’t have a citation.
There is no growth opportunities so increasing prices to increase revenue at the expense of market share makes sense.
Current CNN has lost their special standing as the honest news broker. What appeal do they have over the masses of news content providers/commentariat at this stage?
Paywalls work when you offer content not easily available everywhere else. NY Times or WSJ come to mind.
CNN in my opinion has no special content. It's just one of tens of national news sites, full of weird ad spam below the fold. I don't see this working well for them, but I've been wrong before.